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Reputation · Influence · Growth
Judgement you can put
in front of a board.
Our clients in the press
Where our clients
are heard.
More than 8,500 pieces of press, broadcast and online coverage for our clients, across Ireland, the UK, the UAE and Saudi Arabia. Between them, our clients have been in The Irish Times more than 450 times and on RTÉ more than 300.
RTÉ · The Irish Times · Irish Independent · Business Post · Irish Examiner · The Times and The Sunday Times · Newstalk · Today FM · Virgin Media One · The Journal · Silicon Republic · Business Plus · The National · Arabian Business · Gulf Business · BBC · Monocle · City AM · The Grocer · Daily Mirror · AnewZ · Arab News
Dublin
Ireland
Dubai
The UAE
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Strategic communications · Dublin · Dubai · Since 2010
We help founders and boards
get heard where it matters.
Strategic communications that shape reputation, influence and growth. We advise boards, founders and leadership teams across Ireland, the UAE, the UK and the US.
What we believe
Bannerton believes in starting conversations, not joining them.
Bannerton believes in starting conversations,
not joining them.
Reputation is built long before it is tested. We help leaders decide what they want to be known for, then put that idea in front of the people who matter, in the right outlets, in the right markets, at the right moment. We advise leadership teams through the moments that shape how they are seen: a launch, a funding round, a move into a new market. Every client works directly with our founder, Sharon Bannerton.
We advise leadership teams through the moments that shape how they are seen: a launch, a funding round, a move into a new market. Every client works directly with our founder, Sharon Bannerton.
The founder
Sharon Bannerton, Founder and Managing Director, Bannerton
Sharon founded Bannerton in 2010 and still leads every account herself, from Dublin and Dubai. Clients bring her in when a reputation has to be built, a leader needs to be heard or a business is moving into a new market, and she works directly with founders, chief executives and boards to make it happen. She holds the Institute of Directors Diploma in Company Direction with Distinction.
Sharon is a natural storyteller, and every brief starts with the story a business isn't telling. She works to what she calls the Bannerton 80:20: most of what a business puts out should help people understand its world, and only a small part should ask them to buy. Get that balance right and journalists want the story for its own sake, and the client is carried with it.
Most of her work is long term, and that is by design. She doesn't run campaigns that end when the coverage does. She learns a business properly and keeps going until the right people are listening, which is why clients tend to stay for years, some for the best part of a decade. That is how she built Bannerton in Ireland, and it is why companies moving between Ireland, the UK and the Gulf now bring her in early, when getting it wrong would cost them most.
Dip IoD, Distinction | PRWeek Middle East Power Book 2025 | PR/Advertising Agency of the Year, Business & Finance B2B Awards 2016 | Business All-Star 2019 | Ireland · UAE · UK · US | Founded 2010
Sharon grew up around her family's car dealership, where she learned early that people buy from those they trust. She has spent her career turning that instinct into a discipline.
What we do
Four things, done properly.
Four things, done properly.
Every account led by the founder, from the first brief to the last result.
Who we work with
The company we keep.
The company
we keep.
We work across seven sectors. In each one we know the journalists, the regulators and the pressure points. Clients who stay past their first year stay with us for close to four years, and nine have been with us for five years or more. Between them, our clients have been in The Irish Times more than 450 times and on RTÉ more than 300.
Selected work
Conversations we started.
Conversations
we started.
Clients include
Trusted by more than 200 clients
Ireland · the UAE · the UK · the US
Davy · Uptown Dubai · Riyadh Monopoly · ESET · Gas Strategies · BNP Paribas Real Estate · FUJIFILM · Barilla · B&Q · Harvey Norman · laya healthcare · Bluebird Care · Pipelife · NorDan · Enterprise Ireland · Arthur Cox · Butlers Chocolates · Kilkenny Design · Chupi · Carton House · Compass Group Ireland · Vidmob · Xtremepush · Intact Software · Croud · Weight Watchers · CityJet · Republic of Oud · Della Interiors · Bloom In A Box · Tabasco · Elf on the Shelf · Gen X DXB · Initials Middle East
Hidden Hearing · Kora Healthcare · National Orthopaedic Hospital Cappagh · St Patrick's Mental Health Services · Seapoint Clinic · Athena Dermatology · ViscaCare · Gewardz Health · SymPhysis Medical · Hello GoodLife · HerMoney · CWM Wealth Management · InvestWise · Linked Finance · Mortgage Navigators · Orca Financial · GillenMarkets · Smart Public · Recruitment Plus · Contracting PLUS · Engage People · ERF · Small Firms Association · Retail Excellence Ireland · Enterprise Nation · Educate.ie · Champion Green · Skillnet MMC Accelerate · Migrate · Heroiks · Elio Networks · RE/MAX · Housebuild · MentorsWork · Liberty Insurance · Magnet Networks · Beats Medical · Parkinson's Association of Ireland
Our work across Ireland, the Gulf, the UK and the US. Pick a client to see what we did.
Got something
worth saying?
Every engagement starts with a conversation. Write to us in Ireland or the UAE and we will come straight back to you.
Gas Strategies has advised governments, majors and utilities on gas and LNG for decades. We made its Chairman and CEO, Pat Breen, the steady voice that business editors and broadcasters turn to on LNG, from the BBC to The National, as the Strait of Hormuz crisis shook the market.
The Employment and Recruitment Federation speaks for Ireland's recruitment industry. Every quarter it publishes the Irish Labour Market Monitor, with research by Ipsos B&A. We make sure each one lands as a story, not a statistic.
Repositioning Uptown Dubai as a LEED Gold community built around sustainability, transport and culture, delivered with Seven Media.
The National Orthopaedic Hospital Cappagh carries a national remit in orthopaedic and musculoskeletal care. We carry its case for investment through the people it treats, so every message arrives with a human face.
Positioning Riyadh's own edition of the world's best-selling board game as a tool for financial literacy and youth ambition.
For seven years Bannerton was the PR agency for Hidden Hearing in Ireland. We gave a hearing care brand a place in the national conversation, through people's stories, original research and campaigns built to travel.
When French marketing group Heroiks opened Heroiks MENA in Dubai, Bannerton led the launch across the UAE and Saudi Arabia, from the timing of the announcement to the founder's interviews.
Chelsea footballer Cole Palmer launched COLE'D, a premium craft ice range, with the delivery app Gopuff. Bannerton handled the PR for the UK launch, built on the “Cold Palmer” nickname fans had already given him and timed to a record-breaking June heatwave.
SymPhysis Medical is a Galway medtech company developing releaze, a drainage system designed so patients with malignant pleural effusion can manage their care at home. We tell its story to investors, editors and the medtech community as it grows from Galway to Rhode Island.
ESET is a global cybersecurity company headquartered in Bratislava. We make its research and its warnings matter to Irish readers, with a Dublin-based spokesperson and an Irish angle on every story.
Champion Green is the national campaign to back local business founded by Marian O'Gorman and backed by Kilkenny Design. Bannerton led its PR from launch in June 2020 to April 2024, with Visa, Ireland's main business bodies and some of its biggest brands behind it, and made Green Friday a national moment.
Mortgage Navigators opened in September 2023 as a new name in a crowded broker market. Bannerton made its managing director, Margaret Barrett, a regular voice on mortgages in The Irish Times, the Business Post and on Newstalk, and from November 2024 to December 2025 she was in the national media about twice a month.
NorDan has made high-performance windows and doors in Norway since 1926. As its Irish business, already employing almost 150 people, announced a €5m investment in a new Dublin headquarters and a Midlands showroom, we gave that growth national and regional profile.
Hello GoodLife runs community strength and mobility hubs in Mayo, Sligo and Roscommon, using power-assisted equipment and building social connection into every session. We took its story from local hubs to national media.
For Enterprise Ireland's trade mission to GITEX Global 2024 in Dubai, Bannerton built the UAE story around two Irish women founders, Rena Maycock of Chirp and Rosanne Longmore of Coroflo, and took the delegation to Irish readers at home through a Sunday Times business spread.
Bannerton ran business media relations for Xtremepush, the Dublin customer engagement platform, as it raised $33m and set out to double in size. Each milestone, from the Grafton Capital round to a new headquarters opened by a Minister, became national coverage that told customers, recruits and investors the same story.
Launch communications in English and Arabic for a new festival on the Al Dhafra coast, hosted by the Abu Dhabi Investment Office and delivered with Seven Media.
Putting Croud's new EMEA chief executive, Debbie Ellison, on regional television, radio and trade media in her first week in Dubai.
Building a regional voice for Migrate Group's chief executive, Nick Walsh, around one idea: the missing middle of independent agencies in the Gulf.
We worked with the Dublin office of BNP Paribas Real Estate to make its Managing Director a go-to voice on Irish commercial property, and to keep its deals and research in the national business and property pages.
RE/MAX Ireland is a network of independently owned estate agencies. We gave it a national voice on buying, selling and living well in your home, and put its agents and listings in the property pages.
From February 2022 to September 2026 Bannerton built a national voice for Bluebird Care, one of Ireland's leading home care providers, through carer stories, recruitment news and community partnerships. The work put a network of 26 locally owned offices in front of families in their own county and in the national press.
Bannerton ran consumer PR in Ireland for FUJIFILM instax cameras and the Imagine photo printing service from 2016 into 2018. We turned every gifting moment in the calendar into coverage, and took a fun little camera all the way to the Financial Times.
From 2019 to 2024 Bannerton ran all of Kilkenny Design's PR, for the retailer that has championed Irish craft and design for more than fifty years. We created Green Friday, opened its Christmas shops, guided the group through a change of leadership and put its story in front of Irish America.