Case study · Construction and property · Ireland · 2018 to 2022
A global name, an Irish voice.
We worked with the Dublin office of BNP Paribas Real Estate to make its Managing Director a go to voice on Irish commercial property, and to keep its deals and research in the national business and property pages.
years working together, from 2018 to 2022
national business and property titles carried its voice, The Irish Times, the Business Post and Business Plus
The challenge
Expertise that deserved an audience.
A global property name with a strong Irish business, and a Managing Director whose expertise deserved a wider audience.
What we did
The person behind the deals.
An executive profile programme for Managing Director Kenneth Rouse, with professional portraits so every interview and feature had the right picture. Bylined opinion on retail property investment, and the firm's pan European research applied to Ireland. Property news with strong visuals, from retail destinations such as Blanchardstown Centre to office schemes such as Central Plaza.
Property is a people business, so we put the person first.
The results
In the pages that move the market.
Nov 2018
A Business and Finance leader profile, and coverage in Business Plus.
Dec 2018
Bisnow, the international commercial property news service.
2018 to 2022
Commentary in The Irish Times commercial property pages and the Business Post, including the Irish Times year end review.
Bannerton support is invaluable in providing both strategic and tactical direction for BNPPRE media engagement and business communication. The team is efficient and reliable, consistently delivers on promise, and is skilful in crafting strong media communication to reflect and support our commercial and corporate objectives. Kenneth Rouse, Managing Director, BNP Paribas Real Estate Ireland
In pictures
Where BNP Paribas Real Estate was read
