Case study · Technology · UAE · 2024
Eighteen Irish start ups, one crowded week in Dubai.
For Enterprise Ireland's trade mission to GITEX Global 2024 in Dubai, Bannerton put eighteen Irish technology companies in front of UAE business media, in the same week the world's biggest tech brands were making their announcements.
Irish technology companies presented to UAE business media
rise in Irish exports to the UAE, the trade story that opened the coverage
pieces in Khaleej Times and AGBI across October and November 2024
The challenge
No launch, no headline
GITEX is the largest tech show in the world, and the headlines go to global brands with launches to announce. The Irish delegation had no launch. It had founders in AI, fintech, health tech and sports tech who needed UAE investors and buyers to know they were in the room.
What we did
Lead with the trade story
We led with the trade story, not the stand. A release on technology driving a 21% rise in Irish exports to the UAE gave Gulf business editors a reason to care before the show opened. We placed Enterprise Ireland's Middle East and North Africa director as the voice of the delegation. After the show we kept the momentum going, securing a Khaleej Times interview with two founders from the mission, Chirp and Coroflo.
Nobody covers a stand, they cover a story.
The results
Irish innovation, in the Gulf's business pages.
Oct 2024
Khaleej Times previews eighteen Irish companies at GITEX, quoting Enterprise Ireland.
Oct 2024
AGBI reports tech start ups driving a 21% rise in Irish exports to the UAE.
Nov 2024
Khaleej Times runs a feature interview with the founders of Chirp and Coroflo.