Case study · Healthcare · Ireland · Since 2023
A national hospital, told through its patients.
The National Orthopaedic Hospital Cappagh carries a national remit in orthopaedic and musculoskeletal care. We carry its case for investment through the people it treats, so every message arrives with a human face.
appointed following a tender, and working to the hospital’s own strategy
we meet the hospital’s communications lead to keep consented patient stories moving
national features and interviews in July 2026 alone
The challenge
A national remit, made visible.
Cappagh needed government, the medical community and the public to understand its work, and to make the case for investment in orthopaedic medicine for a growing and ageing population, while keeping the focus firmly on patient care.
What we did
Let the patients tell it.
We carry the hospital’s bigger messages through patient stories rather than standalone comment, so the people come first. Each plan is built around moments in the health calendar, from Rare Disease Day to Sarcoma Awareness Month, with consultants prepared as spokespeople.
The case for a hospital is strongest when a patient makes it.
The results
Stories that carry the case.
Sept 2023
From the first month, Dr Conor Hearty live on The Pat Kenny Show on Newstalk and on Galway Bay FM.
July 2026
The Irish Independent tells a young Kilkenny man’s story of treatment for Ewing sarcoma under Prof Alan Molloy.
July 2026
The Irish Independent runs a feature on living with limb loss, led by Senior Occupational Therapist Caoimhe O’Connor.
July 2026
Caoimhe O’Connor in studio on The Oliver Callan Show, RTÉ Radio 1.
July 2026
For Sarcoma Awareness Month, the Dublin Gazette, in print and online, follows a Finglas man cycling from Dublin to Kilkenny and back for Cappagh’s sarcoma service, in memory of his best friend.
Since 2023, Bannerton has been an invaluable extension of our hospital team, consistently demonstrating an exceptional understanding of the complexities and sensitivities required in healthcare communications. They excel at translating our clinical expertise and services into compelling narratives, bringing remarkable stories of patient resilience to national attention, and driving vital public awareness for rare conditions. Their sharp political insights and strategic counsel have also helped us navigate the wider healthcare environment, enabling us to advance our strategic ambitions while remaining relevant, respected, and trusted. We recommend them without reservation. Susan Foley, Communications Manager, National Orthopaedic Hospital Cappagh
In pictures
Where Cappagh was heard
