Case study · Construction · Ireland · Since 2025
A Norwegian name, opened to the Midlands.
NorDan has made high performance windows and doors in Norway since 1926. As its Irish business, already employing more than 150 people, invested €5 million in a new Dublin headquarters and a Midlands showroom, we gave that growth national and regional profile.
pieces of coverage in ten days from one announcement
new Midlands jobs announced with the Athlone showroom
invested in the Athlone showroom
The challenge
Growth that needed a profile.
NorDan is one of Europe’s leading manufacturers of high performance windows and doors. In Ireland it was investing and hiring, but outside the trade its name was barely known in the regions it was moving into.
What we did
One opening, every audience.
From September 2025 we ran a six month programme built around the Athlone showroom. We managed the political, council and regional guest list for the opening by Ministers of State Robert Troy and Kevin ‘Boxer’ Moran on 17 October 2025, announced the jobs and investment to national and regional media, and placed the growth story with the national business press.
Regional news is national news, told closer to home.
The results
Ten days, twelve stories.
17 Oct 2025
Ministers of State Robert Troy and Kevin ‘Boxer’ Moran open the Athlone showroom.
Oct 2025
National news online on RTÉ News and Newstalk, a Business Post feature in print and online, and Business Plus.
Oct 2025
Regional print and online in the Roscommon Herald, the Westmeath Independent and Roscommon People, and on Shannonside and Midlands 103.
Oct 2026
In NorDan’s centenary year, Residential Director Brendan Harte features in The Irish Times’ Me and My Money.
In pictures
Where NorDan was heard
