Case study · Construction and property · Ireland · 2021 to 2025
Local agents, a national voice.
RE/MAX Ireland is a network of independently owned estate agencies. We gave it a national voice on buying, selling and living well in your home, and put its agents and listings in the property pages.
national titles carried RE/MAX stories in 2022
acre Roscommon farm sale placed in the Business Post
estate agent in Ireland named to the RE/MAX Circle of Legends
The challenge
Local offices, one brand.
Every RE/MAX office is locally owned. The network needed national profile that its agents could feel at home, to back the offices it had and attract the next ones.
What we did
Advice people actually use.
A plan built for business and property media. Exclusive advice features from the RE/MAX team, from selling your home to whether AI will replace the estate agent. Practical money saving pieces as energy bills climbed. Homes of the week and land sales placed in the national property supplements. In 2025 we came back to announce Lorraine Mulligan as the first estate agent in Ireland named to the RE/MAX Circle of Legends.
Every listing is a story, if you know which desk wants it.
The results
Front of the property pages.
May 2022
A 134 acre farm at Elphin, Co Roscommon, in the Business Post, and an AI and the estate agent feature in the Irish Examiner.
May 2022
Amber Young's money saving advice for homeowners in The Sun, in print and online.
Jun to Oct 2022
Listed homes in the Irish Independent, the Irish Examiner, The Sunday Times and The Irish Times.
May 2025
Lorraine Mulligan named the first Irish member of the RE/MAX Circle of Legends, covered in Business Plus and across Kildare, Dublin and Wexford media.
In pictures
Where RE/MAX was read
