Case study · National campaign · Ireland · 2020 to 2024
Backing local, nationally.
A national campaign asking Irish shoppers to support local business, built on one line that stuck: If you want us here next year, support us this year.
launched, with Bannerton leading the communications from day one
consumer and trade campaign backing local jobs and enterprise
industry bodies behind it: Retail Excellence, the Small Firms Association and Chambers Ireland
Green Friday, the support local answer to Black Friday
The challenge
Local business needed the country behind it.
A national campaign asking Irish shoppers to support local business.
What we did
One line the country could repeat.
Sharon led the communications, including Green Friday.
If you want us here next year, support us this year.
The results
A campaign the country got behind.
2020
Champion Green launches, backed by Kilkenny Design and Visa with Retail Excellence, the Small Firms Association and Chambers Ireland.
Sept 2021
The Readymade Retail competition with Aviva awards a shop unit to a local business, with national and regional picture coverage for the winners.
Nov 2021
Green Friday launches as the support local answer to Black Friday.
April 2024
A Visa pop up activation, with economist Jim Power advising the campaign.