Case study · Technology · Ireland · Since 2025
Making a global security brand sound local.
ESET is a global cybersecurity company headquartered in Bratislava. We make its research and its warnings matter to Irish readers, with a Dublin based spokesperson and an Irish angle on every story.
pieces in two days on the Revolut data leak, every one naming ESET Ireland and George Foley
carried his practical advice in his own words
regional news sites ran the release in full, with the eset.com/ie link in every one
The challenge
Global news rarely travels on its own.
A release written for the world reads as foreign to an Irish editor. ESET's research is strong, but without an Irish face, Irish figures and Irish timing, it would sit unread in the inbox.
What we did
Localise, and move fast.
We rewrite ESET's global research and launches for Ireland, plan the year's calendar with the team at headquarters, and turn breaking cyber incidents into same day comment from George Foley, ESET's Cyber Security Specialist in Dublin.
The threat is global. The story is always local.
Recent work
On the story as it breaks.
Oct 2025
The upgraded ESET HOME Security range launches in Ireland.
Dec 2025
ESET Ireland announces an 18 month partnership with the Irish Esports Federation.
Sept 2026
Revolut confirms a customer data leak. Our release goes out on the Monday morning, into a story already live: 25 pieces in two days, from RTÉ News online, the Irish Examiner in print and online, thejournal.ie and Business Plus to fifteen regional sites, a live interview on Radio Kerry’s Kerry Today and the full release in Irish on Éire Bheo.
Sept 2026
New ESET Research on an advanced hacking group goes to Irish technology titles under embargo.
Oct 2026
The morning after the ASOS hack, George's comment on the phishing risk to Irish ASOS customers reaches national and regional newsrooms.
Q4 2026
Cybersecurity Awareness Month, scam education and ESET's new consumer launches, each with its own Irish angle.
In pictures
