Case study · Healthy ageing · Ireland · 2026
Proving strength has no age limit.
Hello GoodLife runs community strength and mobility hubs in Mayo, Sligo and Roscommon, using power assisted equipment and building social connection into every session. We took its story from local hubs to national media.
the age of hub member Annie May, who became the face of the campaign
page spread in Irish Country Living
Radio 1 Drivetime, recorded at the hub in Castlebar
month campaign, from local hubs to national media
The challenge
Ageing well, without the clichés.
Coverage of later life too often defaults to frailty. Hello GoodLife wanted to talk about strength, mobility and prevention from midlife onwards, and about the friendships that keep mature and older adults coming back.
What we did
Let the members tell it.
We built the campaign around real members and the mixed age room, where people in their fifties train alongside members in their nineties. National radio, newspapers and business media followed the people, not the equipment.
The best healthy ageing story is a 94 year old on the next machine.
The results
From the West to the nation.
2026
RTÉ Radio 1 Drivetime records at the Castlebar hub, and the Irish Daily Mail features Hello GoodLife.
July 2026
CEO Martina Calvey joins the ThinkBusiness podcast.
Aug 2026
Irish Country Living runs a two page spread on Annie May and the Sligo hub, online and in print.
Sept 2026
For Positive Ageing Week, the campaign turns to strength as a habit for midlife, and the Irish Independent's health desk asks for Martina's advice.
In pictures
Where Hello GoodLife was heard