Case study · Healthcare · Ireland and Europe · 2017 to 2024
Making hearing health a national conversation.
For seven years Bannerton was the PR agency for Hidden Hearing in Ireland. We gave a hearing care brand a place in the national conversation, through people's stories, original research and campaigns built to travel.
years as Hidden Hearing's agency in Ireland
of over 40s worry about dementia, the survey finding that put hearing in the headlines
Awards for everyday people, celebrated at Dublin's Mansion House with Daniel O'Donnell
survey campaigns rewritten for each market, not simply translated
The coverage, in numbers
208 pieces of coverage, on record.
* 2024 to the end of the retainer in May.
combined measured reach of the Heroes Awards 2023, across 46 pieces of coverage from one night.
The challenge
The subject people put off talking about.
People often wait years before they have their hearing checked, and a health brand talking about its own services rarely makes the news. Hidden Hearing needed a reason for editors and audiences to care about hearing, without it ever feeling like an advertisement.
What we did
Lead with people, back it with research.
We ran the Hidden Hearing Heroes Awards, honouring everyday heroes from communities across Ireland, and gave every winner a local story. We turned Hidden Hearing's research on hearing and dementia into news, ran the Campaign for Better Hearing and seasonal campaigns from the National Ploughing Championships to free ear checks, and rolled survey results out across Europe with the message reshaped for each market.
Hearing loss was the story nobody wanted to tell. Everyday heroes made it the story everyone shared.
The results
Seven years, one conversation.
2019
The Hidden Heroes Awards run nationally, with winners' stories carried from national titles to local radio.
2020
As the pandemic hits, Hidden Hearing offers free hearing aid batteries, covered nationally and regionally.
2023
A Hidden Hearing survey finds 83 per cent of over 40s worry about dementia, putting the link between hearing and dementia in the news.
2023
Daniel O'Donnell joins the Heroes Awards at the Mansion House, with coverage in the Irish Independent, the Irish Daily Mail and the Irish Mirror and in regional papers across the country.
2023
A free ear check campaign reaches readers through the Mail on Sunday and Woman's Way.
In pictures
Where Hidden Hearing was heard
