Case study · Construction · Ireland · 2026
From the building site to the business pages.
Pipelife Ireland, part of Wienerberger, makes the pipe systems behind Irish homes and infrastructure. We set out to make its Managing Director, Conor Manning, a national voice on how Ireland builds and heats its homes.
monthly bylined articles, July to December
national platforms in three months: Business Post, The Irish Times, Newstalk
look for one national title each month, as an exclusive
Guaranteed Irish sponsor for the month
The challenge
Essential, but out of sight.
The systems Pipelife makes sit behind walls and under floors. Its expertise on retrofit, heating and building standards was real, but the national conversation about Irish homes was happening without it.
What we did
An authority led plan.
We built a six month programme of articles under Conor's byline, each offered first to one national title as an exclusive and timed to the moments that matter for the industry: the CIF Annual Conference, Budget 2027 and the start of the heating season.
The people who build the country should be heard where the country reads.
The results
A national voice, month by month.
July 2026
Conor Manning's byline on the hidden weakness in Ireland's retrofit boom runs in the Business Post. He also features in Irish Construction on the fuel crisis.
Sept 2026
Conor takes the Executive Chair on Newstalk's Down to Business.
Sept 2026
He features in Me and My Money in The Irish Times.
Oct 2026
Pipelife sponsors Guaranteed Irish for the month, with its Irish manufacturing story front and centre.
In pictures
Where Pipelife was heard
