Case study · Technology · Ireland and the US · 2020 to 2022
Every milestone, a national story.
Bannerton ran business media relations for Xtremepush, the Dublin customer engagement platform, as it raised $33m and set out to double in size. Each milestone, from the Grafton Capital round to a new headquarters opened by a Minister, became national coverage that told customers, recruits and investors the same story.
growth round announced, an Irish Times exclusive with US pickup in Axios
combined reach for the June 2022 headquarters and jobs story, across 12 pieces
editorial value from February to May 2021, at three times AVE
The coverage, in numbers
28 pieces, four milestones.
in editorial value for the founder profile phase, at three times advertising value.
The challenge
Profitable, and little known
Xtremepush was profitable, growing fast and barely known outside its own client list. It sold to banks, retailers, publishers and betting brands in Ireland, the UK and the US, yet competed for attention and engineers with far bigger names. With a funding round and a hiring drive on the way, it needed the business press to take it seriously as an Irish scale up.
What we did
Funding, jobs, founders
We started with the people, placing CEO Tommy Kearns and the senior team in business titles, on Newstalk and on business podcasts through 2021. In July 2021 we wrote and managed the $33m growth finance announcement, giving The Irish Times the story first and agreeing timings with RTE and with Grafton Capital. A year later we built the jobs story around the opening of the new Clarendon Street headquarters by Robert Troy TD, Minister of State, with Enterprise Ireland alongside and Julien Behal Photography on the shoot. That one announcement ran from the Sunday Independent to Q102 within a fortnight, and a week later The Sunday Times Ireland carried a full profile of the CEO. Executive interviews, award news and a Business Post exclusive on a US deal kept the company in the business pages for the rest of 2022.
Growth only counts, once the market hears about it.
The results
From a funding round to the Sunday Times.
May 2021
Eight pieces between February and May across The Irish Times, RTE.ie, Newstalk, The Currency, Business and Finance and two business podcasts, worth €121,230 in editorial value at three times AVE.
Jul 2021
The $33m growth finance round led by Grafton Capital broke as an Irish Times exclusive and was picked up in the US by Axios Pro Rata, secured with the client's financial adviser.
Jun 2022
Robert Troy TD, Minister of State, opened the new Clarendon Street headquarters as Xtremepush announced 50 roles this year and 120 more over three years. Twelve pieces in under two weeks, from the Sunday Independent to the Irish Examiner, with a combined reach of 1.1m.
Jun 2022
A full Sunday Times Ireland profile of CEO Tommy Kearns.
Aug 2022
Chief revenue officer Rob Pryce in The Irish Times Me & My Money, in print and online, with Silicon Republic on the hiring plan and coverage of the Europe FinTech Awards win.
Sep 2022
A Business Post exclusive on the US deal that opened the way for Xtremepush to double its headcount.
In pictures
Where Xtremepush was read
