On 22 June, as Britain headed into its hottest week, Cole Palmer and Gopuff launched COLE'D, including the world's first electrolyte ice. City AM, The Grocer and Yahoo Finance UK all carried the launch on day one.
A week later Gopuff's co-founder was live on BBC Opening Bell in the US. One idea, timed to the weather, carried a football star's nickname from the trade press to international broadcast.
