Case study · Media and marketing · Dubai · 2025
One week, and a new CEO on air in Dubai.
Putting Croud's new EMEA chief executive, Debbie Ellison, on regional television, radio and trade media in her first week in Dubai.
week on the ground in Dubai
broadcast interviews: Emirates News and Dubai Eye 103.8
outlets, including Communicate Online
The challenge
A first visit that had to count.
Croud, the UK independent media, creative and data agency, had made Dubai its hub for the Middle East. Its EMEA chief executive, Debbie Ellison, was flying in for her first visit since taking the role, and the week had to count.
What we did
The Dubai story, ready before she landed.
We built her story around why global independent agencies are choosing Dubai as their base, with the jobs, the investment behind the business and the push into Saudi Arabia. We took it to broadcast and trade editors before she landed, then ran the week with her on the ground.
Not just another visiting CEO. The reason global independents choose Dubai.
The results
From Emirates News to the Business Breakfast studio.
Sept 2025
Debbie records an interview for Emirates News.
Sept 2025
She goes live in studio on the Business Breakfast, Dubai Eye 103.8.
Sept 2025
Communicate Online profiles her and Croud's plans for the region.