We help founders and boards get heard where it matters.

The founder

Judgement you can put in front of a board.

Sharon founded Bannerton in 2010 and still leads every account herself, from Dublin and Dubai. Clients bring her in when a reputation has to be built, a leader needs to be heard or a business is moving into a new market, and she works directly with founders, chief executives and boards to make it happen. She holds the Institute of Directors Diploma in Company Direction with Distinction.

Sharon is a natural storyteller, and every brief starts with the story a business isn't telling. She works to what she calls the Bannerton 80:20. Most of what a business puts out should help people understand its world, and only a small part should ask them to buy. Get that balance right and journalists want the story for its own sake, and the client is carried with it.

Most of her work is long term, and that is by design. She doesn't run campaigns that end when the coverage does. She learns a business properly and keeps going until the right people are listening, which is why clients tend to stay for years, some for the best part of a decade. That is how she built Bannerton in Ireland, and it is why companies moving between Ireland, Europe and the Gulf now bring her in early, when getting it wrong would cost them most.

Sharon grew up around her family's car dealership, where she learned early that people buy from those they trust. She has spent her career turning that instinct into a discipline.

Read Sharon’s writing